Adjust every stage of your outbound funnel — daily emails, open rate, reply rate, positive replies, meeting book rate, show rate, opportunity rate, close rate — plus your annual contract value. The waterfall and the revenue update live. Calibrate against your own numbers, not ours.
Set each stage to match your reality. Defaults reflect 2026 benchmarks.
Every stage shown in absolute volume per year. Each bar shrinks as conversions drop.
$1,999/mo · up to 500 emails/day · 15 managed mailboxes
Start your free trialDefaults are grounded in 2026 benchmarks across published data from Belkins, CIENCE, Reachoutly, and outbound operator surveys. Industry-baseline reply rates run 2–4% across mature programs (Belkins reported 5.8% across 16.5M emails analyzed in 2026). Signal-based personalization — what truth-grounded claims accomplish architecturally — lifts replies into the 15–25% range. The AdellaOutreach preset of 18% sits conservatively inside that band.
Daily email volume drives annual throughput at 22 working days/mo × 12. Each stage compounds: emails × open × reply × positive-reply × book-rate × show-rate × opportunity × close = deals/yr. Annual revenue is deals × ACV. ROI is (annual revenue − annual plan cost) ÷ annual plan cost.
Plan recommendation maps to throughput: ≤500/day → Starter, ≤1,500/day → Growth, ≤5,000/day → Scale, above that → Enterprise. Volumes assume per-recipient claim generation across the sequence; sequence depth is operator-defined and does not affect this calculation directly.
The default reply-rate lift comes from the truth gate working as designed. Your actual numbers will move with your ICP, your offer, and your sequence rigor — but the architectural lift from claims grounded in real evidence is durable across markets.